BTFD / BTD (Buy The F***ing Dip)

BTFD is an acronym for "Buy The F***ing Dip" (or BTD for "Buy The Dip"), describing the trading strategy of purchasing assets during temporary price declines with expectation of subsequent recovery and profits, based on belief that dips represent buying opportunities in otherwise strong uptrends.

While dip buying can be legitimate strategy in established markets and quality assets, BTFD rhetoric frequently appears in pump and dump schemes during the dump phase, where insiders encourage retail buyers to purchase falling assets while orchestrators continue selling. BTFD messaging exploits retail investors' fear of missing rebounds and desire to lower average entry prices, creating liquidity for insider exits during coordinated dumps.

Red flag patterns include BTFD appearing during suspicious rapid price declines rather than normal volatility, BTFD from project teams or large holders whose wallets are selling during dips, BTFD combined with false reassurances about partnership announcements or development progress, BTFD used to frame obvious dumps as temporary dip opportunities, and BTFD messaging intensifying as fundamentals deteriorate rather than improve. Compliance professionals investigating fraud should analyze whether BTFD encouragement correlates with insider selling patterns, analyzing blockchain data for wallet movements during periods of BTFD social media campaigns. Victims often report BTFD messaging as factor causing continued buying during dumps, converting initial losses into catastrophic losses through dollar-cost averaging into collapsing scams. The phrase "catching a falling knife" describes risk of BTFD in assets experiencing fundamental collapse rather than temporary correction. Regulators may view BTFD campaigns coordinated with insider selling as evidence of market manipulation and fraud.